Getting started

If you are a novice in nopCommerce, follow the steps below to set up and run your store:

1. Configure your store

• Configure general store settings
• Configure payment methods
• Configure shipping options
• Configure users list: create different groups of users, give them separate access to the areas of your site and offers, and more.

2. Create a catalog and add products

A catalog is what your customers constantly deal with. That's why it is crucial to make it easy to browse and find the products needed.

Create categories and manufacturers

Categories and manufacturers will be used in your catalog for product filtering. Learn how to deal with them to make the site navigation easier.

• Categories
• Manufacturers

Add products

You can add products manually one by one or import your catalog from an xml file.

• Products

Define product variations

What if your products are variable, for example, you sell sneakers in various colors and sizes? In nopCommerce you can set up specification and product attributes to manage this.

• Grouped products (variants)

3. Improve customer experience in your store

Now that your catalog is filled with products, ensure that your customers get all the support needed on their journey to a purchase.

Product reviews

Personal buying experience counts. It gives people more trust in you as a seller. Learn here how to make product reviews available for your online store and manage them.

• Product reviews

LiveChat support

Often your customers need to ask a question right here and right now. The LiveChat option can be a good way to help them. Find chat plugins in the nopCommerce marketplace.

• Learn more about Plugins in nopCommerce

Wishlists

A wishlist is a good option for deferred purchasing. Let your customers add some products to wishlist to buy them later or share with friends. It is also a good option for you to analyze your customers' behaviors.

• Shopping carts and wishlists

4. Marketing & promotional tools

Marketing your store is essential to gain your customers' loyalty and raise awareness among potential customers. There are many marketing options in nopCommerce: you can offer special prices, advise products depending on shopping behavior, promote your store through email campaigns, and much more.

• Promotional tools

Discounts and special prices

Applying special prices to products can encourage your customers to make a purchase sooner and (or) to buy more.

• Discounts
• Tier prices

Loyalty program

The reward points functionality in nopCommerce allows customers to earn points for certain actions (registration, making purchases).

• Reward points

Cross-marketing

In nopCommerce, you can offer your customers additional products they may like based on their shopping behaviors. It is also a good opportunity for you to up-sell some products.

Email campaigns

Create email campaigns to easily and quickly reach your target audience with special offers, news, educational content, and more.

5. nopCommerce special features for stores of any kind

Whether you want to give a shot to a small project or you are to start a marketplace, you can rely on nopCommerce. There are many options to fulfill your business requirements:

Multi-store

nopCommerce enables you to run more than one store using one interface from a single nopCommerce installation and manage all admin operations from a single panel. Learn here how to set up several stores.

• Multi-store

Multi-vendor

Multi-vendor and drop shipping tools enable you to sell online without having to keep stocks or ship orders. Watch the video tutorial on multi-vendor support.

• Vendor management

Tip

If you have issues configuring your store catalog, don't hesitate to place questions on community forums or request premium support services.